Pesa on the Hip

FYI. Sending money by mobile phone is big business in East Africa; It has some interesting potentials not only for small movements of cash but for larger transactions in the business sector.

MOBILE MONEY COMES TO EAST AFRICA !

JOIN US FOR THIS EXCLUSIVE OPPORTUNITY PRESENTED BY:

Two exclusive halfday workshops to take place at:

iPAD East Africa and the East African Power Industry Convention (EAPIC)

An Introduction to Mobile Money in East Africa
and
Mobile Money as a platform for payroll, bill presentment and payment

Mobile phone penetration in Africa will rise from less than 5% in 2003 to over 50% by
2012. Yet, 77% of Africans don't have a bank account, which means payments using
mobile phones are a rapidly emerging part of the payment ecosystem. This is particularly
the case in East Africa, which boasts the world's most famous mobile money service MPESA,
with 6.5 million customers in Kenya and live in Tanzania. The battle for the mobile
money market share is intense, with MTN's MobileMoney, Orange Money, Zain's ZAP and
Zantel's ZPESA also launching services and competing for customers.

Drawing upon the success of the world's leading Mobile Money event, the MMT
Conference and Expo, we are pleased to announce a new Mobile Money Academy session
at the Infrastructure Partnerships for African Development (iPAD) East Africa
conference and exhibition and East African Power Industry Convention (EAPIC) on
11 August 2009 in Dar Es Salaam, Tanzania.

This unique and not-to-be-missed event combines an introduction and practical project
management guide to how mobile money works, with a specific focus on leveraging
mobile money for payroll, bill presentment and payment. This event is designed for both
mobile money service operators and their partners and suppliers; and for utilities and
corporations seeking to understand mobile money and use it as a platform for billing,
payments and payroll.

CALLING ALL MOBILE MONEY OPERATORS!

Mobile money as a platform for payroll, bill presentment and payment
Revenue collection for African utilities makes the growth of utilities possible. It enables
utilities to create the cash flow necessary to pursue their projects and development.
The African utility sector is embracing innovations in the information and communication
technology (ICT) field, improved cooperation and collaboration on pooling of energy
trading; regional regulation and cooperation protocols.